Heather Physioc

My Message

I enjoy deconstructing and reconstructing discoverability systems to re-engineer things to be even better than they were before. Then, I love to communicate and teach what I’ve learned in simple, empowering, and educational ways.

I bring well-rounded, intentional business thinking to solve marketing and search problem, and I each others how to apply it in practice and strengthen their work.

My frameworks and tools are grounded in more than two decades of real-world experience. My content is backed by extensive industry research. The approaches are well-rounded and vetted through dialogue with leading voices in the industry.

Contact me to bring this experience to your conference stage, training curriculum or custom workshop experience, and help your audience elevate their thinking in

practical, intersectional, inspirational, and impactful ways.

In addition to digital marketing, I am a photojournalist focused on outdoor, wildlife, conservation and travel topics. I am also active in causes that champion conservation, voting rights, and fair elections. Contact me for discounted services in service of these areas.

Experience

Heather has a more than two-decade career in journalism, advertising, marketing and search. As Chief Discoverability Officer at VML, she leads a global team of award-winning, integrated search and content marketing experts serving multinational enterprise brands across verticals. She was also an adjunct professor of digital marketing for Master’s students at the University of Kansas.

Expertise

Heather has spoken at conferences in search, digital, marketing, business, and leadership, and custom tailors marketing talks to specific industries. She has special expertise in addressing the needs of complex, enterprise-level, international, multi-business-unit, and scaling businesses.

Topics

Heather has proven talks about using search data to identify new competitive advantages and map search journeys, applying search in the CX framework, overcoming bureaucratic hurdles to get your best marketing work implemented, building data-driven content systems that people can buy into, and more.

Flexibility

From firsthand experience as a leader and educator, Heather knows that content must be tailored to the audience for it to be both aspirational and actionable. Whether your learners are working professionals in the marketing industry, students in the academic experience, or a board of executives, the experience will feel custom-made.