Heather Physioc is Chief Discoverability Officer at leading global agency VMLY&R, steering the Organic Search, Paid Search and Performance Content teams worldwide. The agency serves international enterprise brands in all major verticals. The award-winning discoverability group has been recognized as the Best Large Integrated Search Agency, Integrated Search Agency of the Year and International Search Team of the Year.
Heather is also an international search industry speaker and writer, with specialized expertise in discoverability for complex, multinational, multilingual enterprise brands. Heather has spoken to audiences around the world, served businesses of all sizes, and taught people of all levels of expertise, working to elevate and empower marketers and professionals everywhere.
She’s a graduate of the University of Missouri in Columbia, with a bachelor’s degree in strategic communication (advertising), and holds an Executive Master of Business Administration from Rockhurst University. She was an adjunct professor of digital marketing at the master’s level at the University of Kansas.
Outside of work, Heather is a landscape and wildlife photographer and writer championing environmental conservation, and activist for voting rights and fair elections.