Keynote Speaking History

Recent Talks

Marketing Keynote: A Creative New Approach to the Dynamic Search Journey

Fragmented & Fast-Changing: A Creative New Approach to the Dynamic Searcher Journey

With Google’s long-time dominance, many believed search to be a single-platform affair. But the reality is much messier. People in the search mindset rarely stay in a single lane. They weave in and out of many platforms – not only search engines – to get information, and now AI is reshaping searcher experiences and expectations. This talk will tackle the fast-changing search landscape, to propose a simple but powerful way to approach the modern, fragmented searcher journey, and inspire you to seek all-new, creative ways and places to connect with customers when they search.

Marketing Keynote: Improving Search for CX with the "Jobs to be Done" Framework

Improving Search for CX with the “Jobs To Be Done” Framework

Know me, understand me, serve me. Learn how search fits into a Customer Experience (CX) framework to create value at every stage of a connected journey – even as the search experience becomes more fragmented. Heather Physioc, Chief Discoverability Officer at VML, will share how to tap into the goldmine of search data to reveal themes, trends, and truths about audiences and their behaviors to shape richer CX journeys. This actionable framework can help you use search data to validate and challenge customer journeys, benchmark and measure CX performance, and provide customers with more of the value and ease they expect at every interaction.

Speaking History

inOrbitPortorož, SloveniaApril 2024inOrbit 2024
DigitalzoneMENANovember 2023Digitalzone 2023
BrightonSEO USASan Diego, USANovember 2023BrightonSEO USA 2023
WebbdagarnaStockholm, SwedenApril 2023
Friends of SearchAmsterdam, NetherlandsMarch 2023
DigitalZoneIstanbul, Turkey (Online)December 2022
BarbadosSEOSaint John, BarbadosNovember 2022
Atlassian Team ’21Worldwide (Online)May 2021
In Marketing We TrustAustralia, Singapore (Online)February 2021
SEOconJakarta, Indonesia (Online)February 2021
Drupal FlyOverKansas City, USA (Online)September 2020
MozConSeattle, USA (Online)July 2020
BrightonSEOVirtual Summit (Online)May 2020
PubCon AustinAustin, USAFebruary 2020
BrightonSEOBrighton, UKNovember 2019
SearchLoveSan Diego, USAOctober 2019
SearchLoveLondon, UKApril 2019
MozConSeattle, USAJuly 2018
SEMPO CitiesKansas City, USASpring 2018
MozConSeattle, USAJuly 2017
MozCon LocalSeattle, USAFebruary 2017
KCDMA SummitsKansas City, USA2017-2020
PRSA OmahaOmaha, USA2016
TEDxWomen KC (Host)Kansas City, USA2016
PRSA Mid-MissouriColumbia, MO, USA2015-2016
KCSEMAKansas City, USA2015
WordCampKansas City, USA2015
AACSPhoenix & Orlando, USA2010-2014

Other work:

  • PAST LECTURES: University of Kansas School of Journalism, University of Missouri School of Journalism, Rockhurst University
  • PRESS QUOTES & COVERAGE: Advertising Age, Forbes, Digiday, CampaignUS, MediaPost, 4As, Shots, LBB, Kansas City Star, Glass Digital, Kansas City Business Journal, the national Business Journals.
  • PODCAST INTERVIEWS: Experts on the Wire, Adventure Outdoors Series, ZipSprout, Behind the SEOs, RC Squared, Human-Centered

Talk Recordings